Develop the Marketing and Communications Plans
With all brand image, UVP and core messages thoroughly tested and refined, the company must then design and develop a plan to market the company and communicate these elements effectively.
These elements need to be communicated through effective key strategic messages and themes. A thorough evaluation of all media and communications channels needs to occur to ensure that the right channels have been selected to communicate to the right target audiences and segments.
The marketing and communications plans are then custom tailored to communicate effectively with each target audience, using the channels most widely accepted by them.
Develop the Marketing and Communications Plans activities include:
• Create Key Strategic Messages and Themes
• Evaluate Media Information and Communications Channels
• Identify Resources
• Develop Tailored Marketing and Communications Plans