A BrandBuilder workshop is intended to clarify and identify target audiences and audience segments, as well as formulate potential UVP’s and core messages that speak to each of the target audiences and segments.
These workshops provide in-person group opportunities to brainstorm on what the company members believe are their strengths, opportunities, weaknesses and threats. It also provides an open forum in which brainstorming can occur to develop strategies to improve corporate perceptions and company awareness.
Brand Builder Workshop activities include:
• Identifying Corporate Values and Target Audiences
• Conducting Marketing Communications-based SWOT Analyses
• Brainstorming Potential Messages and UVP’s
• Strategizing About Ways to Improve Corporate Perceptions and Awareness